Just in case you had not seen the news, Mello Yello has received a brand and graphic overhaul. We worked with the brand team during the last six months as they reviewed the packaging and positioning of the brand. Mello Yello was introduced in 1979 in the US and apparently made an impact on a brand blogger. Garland Pollard writes the BrandlandUSA blog and recently had an interesting post remembering Mello Yello. Check out his post and let me know what you remember of our "Smooth" brand.
More on Journey
25 Years After ‘Philadelphia’:
Coca-Colaand (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS
- Odwalla Celebrates Heritage with ‘Road to Our Roots’ VW Van Tour
- Coca-Cola Toasts to 23 Years at 2018 ESSENCE Festival
- Coca-Cola Tips Cap to Boston Red Sox World Series Win With Commemorative Can
- A Refreshing Reward: The Story Behind This History-making 1943 Photo Featuring Tuskegee Airman Charles B. Hall