The Arciform sign (better known as the “Fishtail” sign) was unveiled at a bottlers meeting in 1958. Within a year, this piece of advertising used in copy, signage, cartons and on vending machines. Unfortunately, by 1965, the design was phased out and replaced by the Red Disc, so familiar to everyone. It was decided that “The red circle is our strongest visual association with the trade-mark”.
More on Journey
- The Varsity at 90: Coke’s North Avenue Neighbor Marks a Milestone
- Coca-Cola and Disney Designed These Galactic Bottles for Star Wars: Galaxy’s Edge
‘I’m Not Just Looking Back… I’m Looking Ahead’: New
Coca-ColaArchivist Justine Fletcher Says Company’s Rich History Informs Its Future
Portrait Series Marks 90 Years of
- Sprite Empowers Young Voices With ‘Get Vocal’ Platform