Do you remember where you were 23 years ago today?
Many people do. Those are the people who protested the introduction of what’s commonly called "new Coke" starting in April 1985. That's when we announced a new taste for
Just a few months later -- on July 10, 1985 -- we announced that we were bringing back the original formula for
When the Company announced the return of "old" Coke, it actually led the evening news as the most important story of the day. People who had been hoarding the original Coke in cans and bottles could finally start enjoying their favorite drink again.
We've heard stories from people who had purchased as much "old"
In fact, we've even heard from one person who stored so much of the "old" Coke in bottles that the floor of his house warped! Even better is that he thought it was worth it -- all to have his supply of the original
Today we don't have that problem. Your local retailer has enough
More on Journey
- Stranger Things Have Happened: Inside New Coke’s Limited-Edition Comeback
Coca-ColaBottlers Mark Major Milestones
‘I’m Not Just Looking Back… I’m Looking Ahead’: New
Coca-ColaArchivist Justine Fletcher Says Company’s Rich History Informs Its Future
- Coca-Cola Collaborates with DIESEL for Capsule Collection Created from Recycled Materials
25 Years After ‘Philadelphia’:
Coca-Colaand (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS