Sugar! It’s an ingredient we read and hear a lot about. But did you know that Coca-Cola Zero contains absolutely no sugar at all? In Great Britain, Coca-Cola has been working hard to help the nation enjoy less sugar, here's how:
1. There's a reduced or no-sugar, no-calorie option for almost every beverage
Want your favorite beverage, but don’t want the sugar? No problem.
Coca-Cola GB offers more than 80 beverages across 20 different brands, which includes great-tasting, lower or no sugar and calorie alternatives. In fact, all their sparkling soft drinks – Coca-Cola, Sprite, Dr Pepper, Fanta and Lilt – have an equally delicious sugar-free option.
2. They've removed sugar from some of their leading soft drinks
Since 2005, Coca-Cola GB has been working with a team of experts and nutritionists to refine their recipes and remove sugar from many of their regular soft drinks.
Did you know? In 2012, Coca-Cola GB used its stevia sweetener to reduce the sugar in Sprite, compared to its previous recipe, by 37 per cent.
What’s next? Between now and next year, they're investing £15 million in developing new lower and no sugar recipes. That includes replacing Coke Zero with new and improved Coca-Cola Zero Sugar, which looks and tastes even more like Coca-Cola. Watch the animation to see their sugar reduction timeline.
3. They've been exploring different types of sweeteners
Cutting back on sugar doesn’t mean compromizing on taste.
Coca-Cola GB have perfected ways of creating great-tasting beverages with less or no sugar, and the ways they do that are evolving over time. Stevia plant extract is the latest ingredient they're using to reduce or replace the sugar in some of their drinks.
It’s a zero-calorie sweetener and comes from the leaves of the stevia plant. You’ll find it in beverages like Glaceau Vitaminwater Zero. It's the reason why Great Britain were able to launch Coca-Cola Life with 45 per cent less sugar and calories (than other full sugar colas), and give consumers a fourth cola to choose from.
Watch the animation and discover more about stevia plant extract.
4. They're providing more portion sizes than ever before
When it came to picking up a pack of their favorite beverage, Coca-Cola Great Britain knew its consumers wanted more choice. So they decided to make sure there was a pack size to suit a whole range of occasions.
The latest addition was a 250ml small can, which hit shelves back in 2013. But they also provide refreshment in the form of a 150ml mini can, their standard 330ml can or a 1.75-liter bottle, designed for sharing with friends and family.
Watch their different pack sizes come to life in the animation below.
5. They're using clearer labels on their packaging
Consumers are busy people, and want a quick and easy way to see what’s in their food and beverages.
Now, when they pick up a can or bottle they'll find that Coca-Cola GB lists all the ingredients and nutritional information on the back – and on their website too – to help consumers make an informed choice.
One of Coca-Cola Great Britain's key priorities is providing consumers with the clearest possible information about their beverages. In 2014 they started using the Government's color-coded, front of pack nutrition labeling scheme. It’s there to help consumers choose the beverage which best meets their needs, and shows them the calories and sugars in each serving.
These are just some of the ways Coca-Cola Great Britain is helping the nation enjoy less sugar. By 2020, they aim to be the first country in the world where more than 50 per cent of the Coca-Cola they sell is no or low sugar.
Download Coca-Cola Great Britain's Sugar Reduction Report.