Noemie Alliel and Idan Dadon comprise one of the Coca-Cola Co-Founder teams located in the bustling startup city of Tel Aviv. Noemie is a world traveler with a background in finance who now uses her experience working with distressed companies to build new ones and mentor international entrepreneurs. Idan is a seasoned, tech-focused entrepreneur and innovator with a passion for nature, farming and wine. Get to know them here:

Who is your hero?

Noemie: Elon Musk (living hero), Churchill (historical hero)

Idan: I don't think I have one, but I'll say Will Smith.

What is your favorite food?

Noemie: Raclette

Idan: Shawarma

What is your favorite quote?

Noemie: “Never give up on something that you can't go a day without thinking about."

Idan: “The meaning of life is to find your gift. The purpose of life is to give it away.”

What is the best advice you’ve ever received?

Noemie: If you want advice, ask for money. But if you want money, ask for advice.

Idan: Always give place for your gut feelings. Most answers are known; we just build up facts for easing acceptance.

What is your passion or hobby outside of work?

Noemie: Helicopters, kitesurfing, dancing (Latin music), scuba diving, horseback riding, traveling the world.

Idan: Farming, growing everything from seed.

What is your favorite city you’ve ever visited?

Noemie: Dahab, Egypt

Idan: San Blas, Panama

What is a little known fact about you?

Noemie: An inexhaustible traveler and also an avid adventure seeker, I am always up for a challenge. When I lived in New York City, I fulfilled a childhood dream of becoming a licensed private helicopter pilot.

Idan: Money doesn't move me; I would definitely enjoy owning and managing a B&B in Italy or Greece.