“Share a Coke” is back this summer with more names and flavor choices than ever. The fourth iteration of the hit campaign reminds fans that nothing beats the summer heat like an ice-cold, delicious
Starting in May, 20-oz. bottles of
“Share an ICE-COLD Coke” will give people more ways to create simple moments together while enjoying a
“Share a Coke” premiered in Australia in 2011 and has since rolled out in more than 100 countries around the world. It debuted in the U.S. in 2014 and has evolved every year. “Share a Coke” has become a “rite of summer” as fans clamor to find bottles with their names or the names of friends and loved ones.
“There is nothing more personal, more special, than seeing your name,” said Holod. “And creating a meaningful moment of connection is something
This year’s campaign focuses on personalized packaging, but also on the role of
“’Share a Coke’ has revealed what we always knew about Coke but sometimes take for granted – that the liquid itself can inspire moments of togetherness,” Holod said. “With this summer’s message of sharing an ice-cold Coke, the Coke itself becomes the vehicle to both refreshment and special moments.”
The addition of Cherry Coke and
Fans can once again visit ShareaCoke.com to buy personalized 8-oz. glass bottles and six-packs of
The traveling “Share an ICE-COLD Coke” experience will refresh thirsty fans across the country this summer, customizing ice-cold
Also returning this summer is limited-edition patriotic packaging, which honors the nation’s service men and women and commemorates the company’s partnership with the United Service Organizations (USO).
A national marketing plan will support “Share an ICE-COLD Coke”, including TV, cinema, radio, outdoor and social/digital advertising breaking in May.
“Fans will see both the hottest and coldest work we’ve ever done,” Holod said. “It’s dripping with intensity and heat… and yet it delivers completely the idea of ice-cold refreshment. If it doesn’t make you thirsty, nothing will.”