After two years of silence,
From electrifying performances on stages at local teen “hot spots” to video clip submissions on the iCoke website, 583 bands (2565 talented young artists) qualified to participate in the 2013 Coke Music Awards.
Thaninee Wongvisetson, Football and Asset
The next qualifying round narrowed it down to 15 bands. These 15 bands got the chance to attend a music workshop organized by Coca-Cola, where some of Thailand’s best known musical gurus provided one-on-one coaching. The semi-finals narrowed it to 9, before finalists took the stage for the grand finale.
It was the night everyone had been waiting for as the final bands came one step closer to their dream of becoming stars. Family, friends and fans gathered to support and cheer for the brave young dreamers who shared this special moment with the entire country in a 3.5 hour television broadcast on True Music Channel. All the hard work and vision paid off for winning band, ‘Lunatic’. These lucky members won the opportunity to serve as Coke brand ambassadors and landed a chance to work with Potato, one of Thailand’s most popular bands. [Watch Lunatic receive their award]
“It is so rewarding to see the promise of
Coca-Cola get real:
happiness overwhelming the participants and their fans as their dream of
becoming professional artists came true,” said Polina Schitova, Experiential
Marketing & Assets Senior Manager,
Coca-Cola Thailand also came up victorious. They reached more than 1 million online engagements across social networks. And
that’s without mentioning that more than ever
“Coke Music Awards was a great way to connect with Thai teens and to further relay Coke’s message of not hesitating to take a chance and follow your dreams. This program has been a great driver in promoting the collaboration of young talents with established artists, such as Potato. It has also allowed us to accomplish leadership of music association, and has made our brand present in the daily lives of young Thais through their number one passion point—music,” he concluded.
If you missed it, check out the Coke Music Awards 2013 TVC online.
More on Journey
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- Coca-Cola Shows Why the Holidays Are a Time to Give and Give Back
- Coca-Cola Christmas Truck Makes First-Ever Stop on the Arctic Circle to Meet Santa and His Reindeer
- Coca-Cola Great Britain Taps Top Mixologists to Craft Line of Signature Mixers