Journalism runs through my veins. Though I studied Economics, I wanted to be a journalist because I like muckraking. Several years after I left the profession for the proper corporate and became enamored with the important contributory work of public policy lobbying and government relations, I remain alive to the fact that without telling the story which builds or protects reputation, these new-fangled communication realms go nowhere.
That is why during the course of 17 hours of flight from Nairobi to Atlanta via London for #JourneyOn, I spent the idle time reading stories – in newspapers or downloaded onto my iPad. I spent a disproportionate amount of time reading about the erratic Malaysian flight and the probable ill-fate of those who were on board, but also the PR challenge facing the team at Malaysian Airlines. This story is being told for Malaysian Airlines by experts from all walks plus and every Tom, Dick and Hurry. Torrid!
In my role as the Public Affairs
So on my first day at the #JourneyOn training, it
was reassuring to know from our SVP of Public Affairs and Communications, Clyde Tuggle, that while the platforms for telling
stories may have changed since he first worked on the hard copy magazine of Journey
in 1989, the fact that those stories must continue to be told is not up for
debate. In the so-called "liquid and linked" flat world, where journalism has
been redefined, my challenge is to leg up for the new platforms to tell the story
The Public Affairs and Communications function is nimble enough
and adequately equipped to tell the
It is a mark of the peerless
greatness and innovativeness of The