On May 20, a partnership agreement between The
Engaging 50,000 People in the First Year
The initiative will support and promote an active and healthy lifestyle among parents and children in Azerbaijan.
It aims to engage families in sports through fun and safe activities
including two main events, the Olympic Run Day and the National Open
“We need to increase active and healthy lifestyle awareness in families, and get them moving and engaged in sporting activities,” said National Olympic Committee Vice President, Chingiz Huseynzadeh. “It is very important for the well-being of the communities in our country”.
Piletsky, Public Affairs and Communication Manager,
Piletsky continued, “All over the world, our consumers are telling us they care about their well-being, and we care too. We recognize the health of our business is interwoven with the well-being of our consumers, our employees and the communities we serve.
As a company, we hope to further contribute to healthier, happier and more active communities everywhere we do business. We can do this through collective efforts working with civil society and government coming together to make a lasting, positive difference. As a company, we are very proud to initiate this program together with the Olympic Committee of Azerbaijan to improve the well-being of the communities in Azerbaijan through active and healthy lifestyle.”
Famous Faces Lend a Hand
Olympic champion, Farid Mansurov and popular singer Roya Aykhan will serve as official ambassadors of the campaign. Mansurov
said, “The nation’s health depends on an active and healthy lifestyle
and its involvement in sport. Mass sports have a positive effect on
It is very important that the organizers of the Active Family – Healthy
Program will run initially for a period of 5 years under the
partnership agreement between The
More on Journey
Coca-Cola: Changing Lives One Football Match at a Time
- Boys & Girls Clubs of America: A Holistic Approach to Wellness
- How Handball Is Promoting Healthy Lifestyles in Ireland
- Fighting Obesity in Serbia by Getting Kids on the Playing Field
- In Greece, Using the Classroom to Teach Kids About Health