PARK CITY, UTAH – Doug Hollinger has a challenge for you: Try saying “Coca-Cola” without smiling.
He doesn’t think you can.
The co-owner of Park City Clothing has been in the clothing business for more than 35 years. He’s been a
When he and his wife opened their first clothing store in 1994, he wanted to bring those passions together.
“You want to give people an experience... something that’s different and unique," Hollinger explains. "I love doing this and I thought, ‘Other people will love it, too.’”
Hollinger started by housing bits of his personal
He knows that not all who visit his store are avid clothing shoppers, but he believes that everyone can connect with his collection.
“We get people from all walks of life – farmers to CEOs of huge companies – and we get people from all over the world,” he says. “Every single one of them can say
Hollinger continues, “My Coke story is the people I get to meet and making people happy.”
That, he achieves through
Among Hollinger’s favorite items in his collection is a collection of
Hollinger also recalls sons of
Oftentimes, objects scattered through the store are gifts from customers who were touched by the collection. One former store patron shipped Hollinger a
“She probably only paid $1 for that can, but $19 to ship because she wanted me to have it,” he recalls, noting that he proudly displays the can along with other
When someone shows a keen interest in his collection, Hollinger takes a box of
“They’re smiling when they leave here," he concludes. "They enjoy coming back. And that’s what makes all this definitely worthwhile.”