Crowning the Champion: The Contour Bottle
We should have known it from the jump. Of course the winner of the
The bubbly pause of refreshment can't travel with us without its most distinguished vessel. The Contour Bottle is the perfect design for the perfect beverage – carrying in it a refreshing uplift. Out of 16 Coke Advertising Icons, The Contour Bottle features prominently in half a dozen. It’s at the epicenter – offered as the question to the “Yes” girl’s answer; enabling the unlikeliest of connections in the “Mean” Joe Greene spot and then ultimately becoming the object of our longing as Greene chugs it; quenching the thirst of Polar Bears year after year and being embraced by each of The Hilltop Singers in 1971.
Consistent across everything, it comes full circle. Because we love the product
Cheers to The Contour Bottle, our Number One
Final | April 7
Although the Polar Bear put up a great battle, there was no stopping St Nick in that round. The Contour Bottle also shows how much pizzazz it still has in advance of its 100th birthday next year.
Round Three Update | April 3
And then there were four.
Two rounds down, two to go! The Contour Bottle looked like a true #1 seed in Round Two, rolling over the “Cinderella story” of the first round, Lillian Nordica and Hilda Clark by a wide margin with 125 votes to the pair’s 14. They had a nice run.
If there were such a thing as "Overtime" for a
Over in the Woodruff Region, Santa Claus had no trouble moving past the “Yes” Girl, while the Robinson Region saw the surprising Polar Bear surge past “Mean” Joe Greene to score an upset victory, giving some credence to insiders’ predictions that the Polar Bear would wind up our eventual champion. Only time will tell as the Polar Bear is now in a match-up on the right half of the bracket that begs the question who will be crowned “King of the Cold?” Will it be Haddon Sundblom’s masterpiece or the thirsty Ursus maritimus?
You have through Saturday, April 5 to decide which two Coke Advertising Icons will battle it out for the championship. [Update: Round 3 voting is now closed!]
Round Two Update | March 31
Welcome to Round Two of the
I was shocked at the first round upset of Candler Region #2 seed Sprite Boy but as they say, the numbers don't lie. Up against #3 seed Lillian Nordica and Hilda Clark (the first celebrities to appear in
The Highlighted Matchup of this round is “Mean” Joe Greene vs The Polar Bear. [Update 4/3: Round 2 voting is now closed!]
Round One and Introduction | March 26
For college basketball fans, March brings excitement, intrigue, competitive match-ups, and the almighty bracket. You never really know who will win, and there are inevitable upsets throughout the tournament. What makes it fun is that you can earn clout for correctly predicting the winners who will move on to the next round – whether you are a fan or just relying on the luck of the draw.
Since there are many-a-favorite
The overall #1 seed? The Contour Bottle, which is the clear favorite. The other top seeds are Santa Claus, The
What's a Sweet 16 bracket without four regions? Since it's impossible to have a “region-less” bracket, we aptly named the regions for four key figures in Coke's history: 1. John Pemberton, 2. Frank Robinson, 3. Asa Candler and 4. Robert Woodruff. These names represent
John Pemberton created the drink we all know and love; Frank Robinson came up with and developed the logo; Asa Candler was the early marketing genius; Robert Woodruff reigned over the classic advertising era of the
With that introduction, we invite you to participate and cast your votes for your favorite Coke advertising icons. Each matchup in each round will be settled in a
More on Journey
A History of
- New Coke and New Media: Reimagining the Infamous Product Launch in the Digital Era
Stepping Up to the Plate: When
Coca-ColaOwned a Baseball Team… and Went to Bat for Atlanta’s First Integrated Sporting Event
A World of Stories: Behind the Scenes at the
- Seeing Home Through the Lens of Coke