Last August, the crew from WGBH's Antiques Roadshow filmed in our Archives (photos from shoot at bottom of post.) The episode about our three Norman Rockwell paintings that are "missing" from our collection aired on Monday, April 23rd at 8:00 PM on PBS. You can watch the segment here. Rockwell created six paintings for The
Coca-Cola Company between 1928 and 1935. Four of these were used for calendars and two were done for print advertising or billboards. The Archives has three of these original paintings in our collection, two of which were acquired in the last 10 years, but the other three are still missing. As you will see on Antiques Roadshow's "Most Wanted" segment on air and on-line, the three paintings are:
“The Old Oaken Bucket” -- 1932 - A boy sitting on a well with a small wooden barrel of bottles of Coca-Cola in his lap. “Wholesome Refreshment” -- A 1928 sepia tone magazine ad for The Saturday Evening Post in which a smiling young man in a sweater and knickers lounges with a Coca-Cola. In the background, adults are dressed in their finest 1920s attire and children are playing. A legend at the bottom of the ad declares, "8 million a day."
“Office Boy – 4 p.m. – The Pause That Refreshes” -- A 1930 outdoor poster in which a smiling boy, dressed in a suit and tie and carrying a tray with two bottles of Coca-Cola and two bell-shaped glasses, is opening a door that says 'Vice President.' If you have any information about the missing paintings, post a message and how to contact you in the comments section below. We would love to hear from you!
More on Journey
‘I’m Not Just Looking Back… I’m Looking Ahead’: New
Coca-ColaArchivist Justine Fletcher Says Company’s Rich History Informs Its Future
- Sundblom’s ‘Coca-Cola Santa’ Gets Its Own Commemorative Stamp
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
- Coca-Cola Tips Cap to Boston Red Sox World Series Win With Commemorative Can
Coca-ColaLaunch Capsule Collection