Arby’s made big news today in America’s smallest town.
The sandwich restaurant brand announced its exclusive beverage partnership with
Guinness World Records officially recognized the ad*, which reads “Arby’s now has Coke” in bold red lettering against a white backdrop spanning nearly five acres, as the world’s largest advertisement. Elsie Eiler (pictured below) is Monowi’s lone resident, mayor, bartender and librarian. She's been a proud Arby’s and
“The goal of this announcement was to let America know that Arby’s now has Coke,” said Arby’s CMO Jim Taylor. “We felt that communicating this simple message in a unique and buzzworthy way would not only accomplish that, but also rally our team members across the country around this major partnership.”
A Sign of Great Taste
Arby’s teased the reveal last week with an ad on the opposite end of the size and scale spectrum. Engineers at Georgia Tech’s Institute for Electronics and Nanotechnology in Atlanta etched “A big announcement is coming. This isn’t it.” onto a sesame seed from an Arby’s bun using a focused ion beam. The 38.3um by 19.2um seed was officially recognized with the Guinness World Records title of the world’s smallest advertisement.
Guests at the Arby’s located at 32 E 23rd St. in New York – America’s largest city – had the chance to view the tiny ad via a Scanning Electron Microscope provided by Hitachi-HTA.
“At Arby’s, we like to do things a bit differently,” Taylor added. “We always aim to deliver an element of surprise, and we never take ourselves too seriously. This announcement certainly fits that approach and tone.”
Coca-Cola played a supporting role in the announcement.
“We wanted to bring the bigness and specialness of
As of the end of May, nearly 3,300 Arby’s restaurants in the U.S. now pour
The partnership brings together two iconic, Atlanta-based brands committed to delivering innovative and refreshing experiences.
“Teaming up with Arby's at such an exciting time is a both a tremendous honor and a tremendous opportunity,” said Lisa Pinkston, senior marketing strategist,
Taylor says Coke’s diverse lineup of drinks perfectly complement’s Arby’s menu of big, meaty, fast-crafted sandwiches. “Arby’s and Coke are brands that make people smile,” he adds. “There’s a high level of passion for each brand across the country, giving us an incredible opportunity as we team up to deliver an unmatched food and beverage experience.”
Arby’s is celebrating the partnership by offering Coke Floats throughout the summer, with a special promotion coming next month.
*The official titles recognized and recorded by GUINNESS WORLD RECORDS are the Largest advertising poster and the Smallest advertisement.