Asa Candler made one of the coolest bets in history. Plopping $2,300 on
Today the beverage empire sports a market cap of $182 billion.
When Candler began purchasing control of
By 1891, Candler had full control of the
When he sold the company in 1919, it was worth $25 million, or $342 million in today's money.
The enterprise he built eventually had a stock surge in the 1988-98 decade of almost 2,000%.
More on Journey
Party With a Purpose:
Coca-ColaToasts To The 25th Anniversary of ESSENCE Festival
- Small Decision, Big Impact: Creative Campaign Highlights all the Good That Comes From Drinking Honest Beverages
- Coca-Cola CFO Talks Progress, Priorities Following Strong Q2 Results
- Global Women’s Leadership Council Chair Focused on Driving Impact and Awareness of Coca-Cola Women’s Empowerment Work
Panda Express Now Offering