Asa Candler made one of the coolest bets in history. Plopping $2,300 on
Today the beverage empire sports a market cap of $182 billion.
When Candler began purchasing control of
By 1891, Candler had full control of the
When he sold the company in 1919, it was worth $25 million, or $342 million in today's money.
The enterprise he built eventually had a stock surge in the 1988-98 decade of almost 2,000%.
More on Journey
- Muhtar Kent Named International Executive of the Year
- 12 Years Running: Panini’s FIFA World Cup™ Digital Sticker Album is More Popular Than Ever
One Young World: Investing in
Coca-Cola’s Future Global Leaders
- 5 Summers of Share a Coke: How the Team Behind the Hit Campaign Keeps Things Fresh Year After Year
- AdeZ Unlocks the Power of Plants in Central and Eastern Europe