Asa Candler made one of the coolest bets in history. Plopping $2,300 on
Today the beverage empire sports a market cap of $182 billion.
When Candler began purchasing control of
By 1891, Candler had full control of the
When he sold the company in 1919, it was worth $25 million, or $342 million in today's money.
The enterprise he built eventually had a stock surge in the 1988-98 decade of almost 2,000%.
More on Journey
- Coca-Cola Takes Leadership Role at Women’s Foodservice Forum 30th Anniversary Celebration
- Peace Tea ZER-OH Pineapple Groove Puts Tropical Twist on Green Tea
- Coca-Cola Energy to Launch in 2019, Starting in Europe
- Coca-Cola Energy: Questions & Answers with Javier Meza
When Empathy Goes Viral: How
Coca-ColaScholar Nathan Alexander is Creating Social Justice Through Mathematics