Asa Candler made one of the coolest bets in history. Plopping $2,300 on
Today the beverage empire sports a market cap of $182 billion.
When Candler began purchasing control of
By 1891, Candler had full control of the
When he sold the company in 1919, it was worth $25 million, or $342 million in today's money.
The enterprise he built eventually had a stock surge in the 1988-98 decade of almost 2,000%.
More on Journey
- Meet the Coca-Cola Six Pack of Olympic Games Tokyo 2020 Athletes
- First Coke-Branded Energy Drink to Launch in the U.S. in 2020
- Coca-Cola System Rallies to Support Communities in Path of Hurricane Dorian
- Honest Tea Launching Line of Organic Cold Brew Coffees
Priming the Innovation Pump:
Coca-ColaDebuts Diverse Lineup of New Drinks at NACS