Burn sponsors Formula 1 Racing

Coke continues involvement in the auto racing world. The Company will return to Formula 1 in January 2013 through its global energy brand “burn”  in a multi-year sponsorship of the  Lotus F1 Team. This partnership pairs the most innovative team in F1 with the creative energy of the burn brand.

Now that we’ve fueled your fire with this news, get set for more sponsorship specifics being revealed in 2013 when the partnership officially launches.

Read the press release for quotes on the partnership and more.

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