Coca-Cola and World Wildlife Fund (WWF) are expanding their nearly decade-long partnership and announcing ambitious new global environmental conservation and performance goals.
Since 2007, the two partners have worked together to conserve and protect priority river basins and catchments around the world; to improve water efficiency and reduce carbon emissions across Coke’s manufacturing operations; and to promote sustainable agriculture throughout the company’s supply chain. The partnership has expanded from a headquarters-to-headquarters collaboration to nearly 50 countries, with
Through the expanded partnership,
1. Improve water efficiency by 25% through operational advancements. Coke will improve its water use efficiency per liter of product produced through operational advancements throughout its global system. This target compliments the 21.4% improvement in water use efficiency achieved from 2004 through 2012.
2. Help maintain healthy, resilient freshwater systems.
3. Reduce CO2 emissions embedded in ‘the drink in your hand’ by 25%.
4. Responsibly source material for PlantBottle™ packaging. Coca-Cola will work with WWF to assess the environmental and social performance of plant-based materials for potential use in its renewable packaging. This will enable the company to meet its goal to use up to 30% plant-based material for all of its PET plastic bottles by 2020.
5. Sustainably source key agricultural ingredients.
6. Replenish 100% of water used.
7. Reach a 75% recovery rate of bottles and cans in developed markets.
WWF recently presented
“We are witnessing unprecedented demands on natural resources around the world,” he explained. “Continuing with business as usual puts everything at risk, including the viability of business. These problems can only be solved by working together, and our work with
Muhtar Kent, chairman and CEO of
The next phase of the partnership will move beyond water conservation to address all natural resource challenges impacting fresh water. “We’re thinking about this in terms of ‘Water Plus’… water plus agriculture, water plus climate, water plus economy and water plus people,” explains Lindsay Bass, senior program director, WWF.
Coca-Cola and WWF will invite other influential partners to help tackle the world’s most pressing environmental challenges and to integrate the value of nature into decision-making processes.
“We plan to use the power of this partnership, which brings together the world’s most recognized commercial brand and the world’s most recognized conservation brand, to convene others to ignite a movement to elevate the critical importance of water resource management in the 21st century,” said Jeff Seabright, vice president of environment and water resources,
Have questions about Coke's new global environmental goals? Participate in a Twitter chat with Jeff Seabright on Wednesday, July 10, at 9:30 a.m. ET. Get the details here.
More on Journey
- Press Kit
Coca-Colaand WWF Annual Partnership Review: A Transformative Partnership to Conserve Water
- Questions? Participate in a Twitter chat with Coke's Jeff Seabright on July 10 at 9:30 a.m. ET
- Op-ed by Muhtar Kent and Carter Roberts on the importance of protecting freshwater resources
One Big, Thirsty World:
Coca-ColaPartners to Protect & Conserve Water Resources (blog)