For years, I'd heard about the infamous “Coke Plant in Paducah.”
Stories circulated through
Once considered a crown jewel of
A Pioneering Plant
The plant was built by Luther S. Carson. He had worked in Chattanooga for a few years building the incline railroad and had met Benjamin F. Thomas of the
The next 16 years were a time of unprecedented growth for the Carsons as the
After the Flood
In January, 1937 a horrific flood occurred along the Ohio River when up to 18 inches of rain fell across the Ohio Valley. Flood damage was widespread from Pittsburgh across Ohio, Kentucky and Illinois. One of the worst-hit cities was Paducah, as the Ohio River crested well above flood levels. At its highest point on Feb. 2, 1937, icy water covered 95 percent of the city. More than 27,000 people, including Luther Carson and his family, were evacuated.
When the rains began, Luther was in Washington for the Annual
With his plant, vehicles and equipment underwater and destroyed, Luther vowed to rebuild his plant at that spot – and that he did. The new plant, described above, opened in June 1939 a block away from the marker that designed the high-water mark of the flood.
An Architectural Gem and a Community Landmark
With its beautiful façade, changing neon lighted rotunda, and sweeping curves, the building became an instant landmark in the community. Luther continued to build the business but handed over day-to-day managemen duties to his nephew, Bill Carson, after Word War II. By the time Luther died in 1962, “The Coke Plant” was famous in most of Western Kentucky. The building was used for bottling until territorial rights were sold to back to
I began to hear about the building after it closed down. It had been such an important part of the neighborhood and was considered an architectural gem, so many groups wanted to save the building. It became a geographical landmark, too. When people Paducah give directions, they often use the "Coke Plant" as a reference point. "Go to the Coke plant and take a right..."
Time was not kind to the plant, however. After years of vacancy and several failed attempts to fix the roof and sell the building for other purposes, it sat empty, except for the pigeons who used the holes in the roof to infest the building. It was about to be sold and demolished when Ed and Meagan Musselman stepped forward to buy it. Ed described the building for us the first time he entered it in 2012. “The roof had actually been stripped off with exposed wood decking," he said. "There were four inches of water and muck through the warehouse area. If you came in right after a rain or a humid time, it was like a cloud was passing through the entire building. It was liking walking through fog.”
The Musselmans had a clear vision of what they wanted for the property. First, they wanted to restore the building to showcase its beautiful architecture and details. Then they wanted to find tenants who would help revitalize its surrounding area and of create a community gathering place. They quickly had the building added to the National Registry of Historic Places and found a contractor who cared as much about the building as they did. After countless interviews where they were told it would be too expensive to restore the building, Chris Black of Ray Black and Son actually encouraged them to keep and reseal the original windows, revive the 9,000 square feet of terrazzo tile, restore the neon dome and bring the building back to its 1939 Art Deco glory.
The Perfect Partner
Once work started, the plant began to take the shape of the neighborhood center the Musselmans dreamed of. A coffeehouse, brewpub, yoga studio, recording studio, ice cream parlor, Web design company and other small businesses leased space. But they still an anchor tenant.
And that's where Mellow Mushroom and
Click through this gallery for a look at the Mellow Mushroom space:
I was approached by the Mellow Mushroom
My team visited the plant a full year before construction began and offered to open our archives to the Musselmans. They spent several days pouring over the correspondence and documentation. We did high-resolution scans of all of the documents which the Mellow Mushroom design team then developed into a wallpaper telling the story of Luther Carson, the Paducah Kentucky Coke plant and entrepreneurial spirit.
'The Coke Plant' Reclaims Her Glory
When I asked Meagan about her favorite document from our Archives, she replied quickly. “A note Luther Carson had written to his brother went something like this: ‘Dear brother, we’re broke. Please tell dad to cash the land bond. Need that $700 now!’"
Meagan continued, "I said, ‘Ed, look at this. He was broke, too!’ Living with the trials and tribulations of being an entrepreneur, but to go back to that document and see that he was struggling, too. It was a risk, and I'm sure he had a ton of people saying, ‘You're crazy.’ But it gave me hope and inspiration.”
I attended opening night of the new restaurant and was excited to see the creative vision of the Mellow Mushroom team at its finest, and to witness the dedication and entrepreneurial spirit of the Musselmans in this restored beauty of a building. It made me believe anything is possible. I was so glad that the whispers I'd heard about the old plant being torn down were in the past.
She has regained her glory and will be a place people in Paducah gather for years to come. I just wonder if the directions will now be: “Go to the Mellow Mushroom and turn left.”
Ted Ryan is director of heritage communications at The
More on Journey
- 2017 Sustainability Programs in Europe, Middle East and Africa
The Journey to
Coca-Cola4.0 in ASEAN
Next Generation Cup Challenge:
Coca-ColaJoins Effort to Source Sustainable Solutions
- Coca-Cola Execs Share Insights on Authenticity, Inclusive Leadership
- Coca-Cola Adds First Line of Kombucha Through Acquisition of Australian-based Organic & Raw Trading Co.