With seven GRAMMY Awards and a highly anticipated, fifth studio album about to release, it’s easy to assume that global superstar Taylor Swift’s life could not get any better. But in her latest Diet Coke TV spot, Taylor finds the great taste of Diet Coke making her day a bit brighter and a whole lot cuter with some furry friends, including her newest addition, Olivia Benson.  

The new spot, “Kittens,” features two of Taylor’s favorite things – kittens, and of course, Diet Coke. It’s part of the brand’s new “Get A Taste” campaign that launched earlier this fall with two additional TV spots, “Economy Class” and “Car Wash.” The “Get A Taste” campaign celebrates fans’ unwavering love for the delicious taste of Diet Coke. The creative, including the new spot with Taylor, showcases the unique taste of Diet Coke by taking ordinary moments and making them a bit brighter, bubblier and more enjoyable – just like a Diet Coke.

The :30 TV spot premieres this Friday and opens on Taylor in an everyday life moment – playing with a kitten, giggling and sipping on a Diet Coke. To her delight, with each refreshing sip of  Diet Coke, the kittens around her multiply until the room is overflowing with cute, cuddly kittens – a nod to the campaign’s core question, “What if life tasted as good as diet Coke?” Watch the full spot here, then share with your family and friends.

“As a longtime Diet Coke fan, Taylor is a natural example of who we’re celebrating in the ‘Get A Taste’ campaign. It’s all about passionate fans who simply love the delicious taste of Diet Coke,” said Andrew McMillin, Vice President, Coca-Cola Brands, North America. “The spot with Taylor is lighthearted and fun, bringing together two of her favorite things – kittens and Diet Coke. And it genuinely shows, from Taylor’s perspective, what her life would be like if it tasted as good as Diet Coke.” 

During the ad, Taylor’s fans also can get a taste of a yet-to-be-released track from her highly anticipated, fifth studio album,1989, which is available for pre-buy at TaylorSwift.com now and in stores on October 27. The new song will be featured exclusively in the Diet Coke spot and cannot be heard anywhere else before the album release date.

All for the fans

Diet Coke and Taylor, who began a multi-year partnership with the brand in 2013, also are partnering to bring fans opportunities to win concert tickets and to meet Taylor. Starting October 24, fans can enter for a chance to win concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites. Each website will be giving away one flyaway trip for two lucky fans, courtesy of Diet Coke.

The No. 1 no-calorie sparkling beverage also is bringing fans closer to Taylor during the week of her album launch. Diet Coke will present Taylor’s takeover of “On Air with Ryan Seacrest” on October 30. Taylor will co-host the popular radio show’s four-hour broadcast live from New York City, sharing exclusive details about 1989. This will be the first time a celebrity co-hosts the entire radio program, as well as the first time the full show is presented by a single brand.