As soon as the 2010 World Cup was over, the logo for the FIFA 2014 World Cup in Brazil was released. And just a few days ago we got in our newest artifact for our sports collection: A Commemorative FIFA World Cup Brazil 2014 can that features the logo prominently. We received this from our friends in the sports marketing department, and before I catalog it, I'm sharing a picture with you. The line on the bottom of the can that reads "Felicidade é ter a Copa do Mundo FIFA Aqui" means " Happiness is having the FIFA World Cup Here".
More on Journey
- A Handwritten Letter from a Chinese Coke Fan
Combat Cooking with USO Kandahar:
- Rhyme With Reason: Meet the Wieden+Kennedy Wordsmith Behind Coke’s Poetic Big Game Ad
The Doctor is In: How Dr. J Helped Make
- Coca-Cola Scholars Foundation President Mark Davis Reflects on 30 Years of Changing Lives