In honor of Military Appreciation Month (May), the USO is continuing the momentum of their national Every Moment Counts campaign by rallying Americans to show support for the troops and their families in a record breaking way.

The American people are invited to show their gratitude for men and women in uniform through the simple act of giving a signature, in an attempt to set a Guinness World Record for “most signatures on a flag,”

A Call to Action

Throughout May, Americans will be able join in creating real, everyday moments for troops and their families by signing this one-of-a-kind, large-scale Every Moment Counts flag on or in-person or digitally at events around the globe.

“Our men and women in uniform and their families work tirelessly to protect the freedoms we enjoy daily,” says Brigadier General (Ret.) John Pray, USO president and CEO. “Each signature on the Every Moment Counts flag is a visible statement of our collective gratitude for all they do for all of us. Helping the USO set a new Guinness World Record will be a very special “thank you” moment for these very special people.”

To break the Guinness World Record, the USO will need to capture more than 33,274 signatures on the Every Moment Counts flag by May 31, 2014. 

With the potential to hold 201,600 signatures, Americans are being asked to join in by signing the larger than life flag digitally at or in-person at USO centers and local events throughout the month including select Major League Baseball games on Armed Forces Day, May 17, 2014.

Revving Up Signatures with Coca-Cola

NASCAR fans will get their chance to participate on Memorial Day, May 25, 2014. The USO will partner with Coca-Cola at the Coca-Cola 600 at the Charlotte Motor Speedway to unfurl the center portion of the Every Moment Counts flag during a special pre-race presentation. Individual panels from the Every Moment Counts flag will be available to sign by race attendees and NASCAR drivers alike to help the USO break the world record.

"As a long-term partner of the USO, Coca-Cola has been dedicated to honoring our brave service members and their families for more than 70 years," said Quinton Martin, vice president, Community Marketing, Coca-Cola North America. “Every Moment Counts is a wonderful campaign and a true reflection of the special moments and memories the USO makes possible. We’re looking forward to the pre-race celebration at the Coca-Cola 600 and helping our great partner to break the Guinness World Record."

At the close of the eligible signing period, signatures will be tallied and the 80 foot by 120 foot Every Moment Counts flag will be assembled by Colonial Flag in Sandy, Utah, throughout the month of June. The final flag, which proudly adorns the Every Moment Counts center insignia, will be revealed this summer.

Every Moment Counts

In addition, USO tour veteran and actor Dennis Haysbert has lent his support and iconic voice to the Every Moment Counts video documenting the flags journey.

For more information on Every Moment Counts, how supporters can lend their signature to the flag, or more details on local opportunities to view and sign the flag panels please visit or join the conversation on Facebook or Twitter using #USOmoments.