Coca-Cola continues to think outside the bottle – literally – as it finds innovative ways to conveniently and sustainably dispense drinks people want while also reducing packaging waste.
A pair of equipment innovations in North America invite thirsty consumers to stay hydrated and refreshed – while reducing their carbon footprint by going packageless. DASANI PureFill gives college students the ability to fill (and refill) their own personal bottles with free, ultra-filtered water, or they can add zero-calorie flavors – Berry, Lime, Black Cherry and Blood Orange – and/or carbonation for a small fee.
After a successful pilot on the Georgia Institute of Technology campus in 2017, DASANI PureFill stations can now be found at Ohio State University and the University of Central Florida. Several additional schools, hospitals and at-work locations are eyeing rollouts in the coming months.
DASANI PureFill is paired with a custom-built smartphone app, which lets users track their hydration and geo-locate a nearby machine, and a cashless payment system. “Young people, especially college students, always have two things with them throughout the day – a water bottle and a smartphone,” said Jeffrey Busch, director of equipment commercialization,
The team behind the touchscreen-operated
Ohio State University and the University of Reading in Great Britain are two universities that have implemented the innovation. OSU launched its MyCup program in 2016, handing out 15,000 personalized, premium cups to freshmen and sophomores. The high-tech cups, which came encoded with 10 free drinks, communicate with the more than 20
Solutions like Dasani PureFill stations and ValidFill refillable cups demonstrate the possibilities for achieving The