Who knew thirst and creativity could make for such a fun, flavorful combination?
Through June 30, fans can enter by finding a
A panel of
During this time, fans will vote with their pours. The mix that's poured the most (by volume) will win the $10,000 "Make Your Mix" grand prize and be announced in early November. More information and official rules can be found at Coke.com/makeyourmix.
Mixing It Up
Fans have been creating their own custom
Now, they can potentially get paid for their personalized pours.
“We’re empowering and potentially rewarding our fans for something they’re already doing – making
The touchscreen-operated fountain dispenser uses “micro-dosing” technology to deliver nearly 200 touch-to-pour drink options – including 117 low/no-calorie beverages and more than 100 varieties that can’t be found anywhere else.
Like Sprite Peach, for example? You can only get it on
“We see this contest as a great way to drive awareness of the variety of drinks
Fan creativity has even helped fuel some of Coke’s recent beverage innovations. By getting real-time data from each machine, the company can learn about trending flavors and know the “most poured” combinations. This has contributed to new beverage creations – including the 2019 rollouts of Sprite Lymonade and Orange Vanilla Coke. Top custom combinations include: Peach Cobbler (Vanilla Coke + Sprite with Peach), North Pole Magic (Cherry Coke + Vanilla Coke + Barq’s Vanilla) and Dreamy Orange Lemonade (Minute Maid Lemonade + Hi-C Orange Vanilla).
Summer is the perfect time for the “Make Your Mix” contest, as its