This fall’s “it” bag won’t be decided by celebrities, models or even fashion’s elite. Instead, Diet Coke is giving every trendsetter the opportunity to choose which tote bag they’ll be seeing on store shelves.

The No. 1 no-calorie brand invited celebrity designer Whitney Port to create four tote bag designs as part of its Diet Coke Tastemakers Project. The new program with Target celebrates individual style and tastes. Port’s chic, yet playful, Diet Coke-inspired designs have something for every style sensibility.

“Diet Coke has always given me the refreshing uplift I need, whether I’m hard at work or relaxing with friends," Port said. "My creations are a reflection of that. The designs also express how taste plays such an important role in style.”

Diet Coke fans and tastemakers can vote for their favorite tote bag design at through June 15. The winning design will be announced later this summer and made available exclusively in all U.S. Target stores this fall, with the purchase of Diet Coke.

“The Diet Coke Tastemakers Project is a genuine reflection of our fans’ two great passions – style and the delicious, crisp taste of Diet Coke,” said Melissa Schwartz, brand manager for Diet Coke. “Everyone has a personal taste when it comes to fashion, and Diet Coke is giving them the opportunity to select this fall’s ‘it’ bag.”

Adding to the excitement, voters are automatically entered to win the ultimate fashion experience – an all-expenses paid trip for two to meet Port during Mercedes-Benz Fashion Week in New York City this fall.

Tastemakers are encouraged to visit the campaign website to vote for one of four Diet Coke-inspired designs:

1. What’s In Your Tote?

This design features a playful take on the mystery that surrounds the contents of a woman’s purse. Port reveals all of a fashionista’s must-haves through hand-drawn illustrations, including red lipstick, big sunglasses, a dab of perfume and Diet Coke.

2. Reflections

Port sets the scene for this design in the reflection of a woman’s sunglasses. The piece evokes a peaceful moment she created to show her desire to sit back, relax and drink a refreshing Diet Coke.

3. WE Girl

Designed to represent the girl who wears Port's fashion line Whitney Eve, this funky, cool design depicts someone who has effortless great taste.

4. Love & Peace

Peace signs and hearts set the mood for this design that celebrates the iconic contour bottle. Port created this visual to represent some of the most important sentiments in her life – love, peace and, of course, Diet Coke.

“We’re excited to bring Whitney’s tote bag designs to our fans,” added Schwartz. “She is a great example of a tastemaker in both life and fashion – and a true fan of Diet Coke. Likewise, Target is a natural partner for this program given our ongoing, shared interest in style and fashion.”