I’ve seen a lot of creative approaches to re-creating the Coca-Cola logo using objects and art over the years, but this one takes the cake. Did you know that Coke ran a promotion in 1974 to give away 5,000 Schwinn Bikes? That’s right, 5,000 lucky winners received a Schwinn Varsity 10-speed bicycle. The commercial from the promotion featured dozens of bikes arranged to display the famous
Coca-Cola logo, as you’ll see in the video below. How many
bikes do you think were used to form this Coca-Cola logo? And, how cool is
this? See more of Coke’s history with bikes here.