Coca-Cola and Sprite are spicing up the holidays with limited-edition flavors inspired by the festive season.
For a limited time,
Coca-Cola Cinnamon – Coke’s first-ever holiday flavor offered in the United States – blends the delicious taste of
“We wanted to give consumers who love and enjoy Coke during the holidays a new and exciting way to get in the holiday spirit with a flavor that complements the season,” said Oana Vlad, brand director,
The limited-edition flavor is the latest in a series of flavor innovations for
Retail, social, digital, out-of-home and radio advertising will promote the launch. “Our teams have done an amazing job of finding the right spaces and places where
Sprite Winter Spiced Cranberry, meanwhile, infuses the crisp, lemon-lime taste of Sprite with a warm spice blend and tart cranberry. The seasonally relevant flavor profile, created based on input from Sprite fans, delivers the essence of the “thirstiest time of the year.” The new flavor adds a tasty twist to fan-favorite Sprite Cranberry, a seasonal staple since 2013.
“We always are looking at trends and listening to our fans to help guide what we offer,” said Aaliyah Shafiq, brand group director, Sprite. “We remain committed both to offering Sprite in the varieties people know and love and to introducing highly appealing, innovative flavors. We’re confident that Sprite Winter Spiced Cranberry will satisfy our loyal fans and entice our soon-to-be fans to try it out.”
Sprite is refreshing its holiday spot to feature Sprite Winter Spiced Cranberry along with animated caricatures of basketball superstar LeBron James and hip-hop artist D.R.A.M. in a frenzied family scene. The spot, titled “Thirstiest Time of the Year”, will run online starting Nov. 1, and on TV starting Nov. 4.