“We looked at the landscape and as we examined the soft-drink category, we found we were looking for two things in a partner,” said Noah Garden, executive vice president, business, Major League Baseball. “One is a brand that shares the same values as our brand... There’s baseball, apple pie and Coke – so that lines up very well.
For more than a century, Coke has been connected to America’s pastime, with advertising featuring players that dates back to 1903. From Satchel Paige to Willie Mays, and more recently, David Ortiz to Joey Votto, Coke has helped celebrate the greatness of the game and its players.
“There are a lot of synergies between our fans and Coke’s customers,” Garden said. “I think we’re hopeful that over the course of the partnership, we’re going to do a lot of great stuff together.”
While the results of the partnership are still in the planning stages, Garden says that the rollout will hopefully begin this summer, as MLB celebrates some of its best players during the All-Star Game in Miami and fans share an ice-cold Coke while watching games.
“We’re excited to partner with MLB at a time when the league has so much positive momentum on the field with a large group of exciting young players,” said Sandy Douglas, president,
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The Opportunity of a Lifetime... a Lifetime of Opportunity: A Conversation With
Coca-ColaScholars Foundation President-Elect Jane Hale Hopkins