I've always been a huge college basketball fan, but I decided not to fill out a bracket this year. If I had filled one out, it would have been toast by now. With the Madness of March upon us, we have launched a Coca-Cola Advertising Icons Bracket Challenge featuring an all-star cast of Coke advertising icons. 

Among the favorites are icons that Coca-Cola Collectors are fond of, such as Santa Claus, Sprite Boy and The Coca-Cola Red Disc. Lots of interesting match-ups! Fans can vote on the eight first-round match-ups on Coca-Cola Journey  through Sunday night. We’ll refresh the bracket after each round and declare a winner on April 7 or 8.

Vegas odds-makers are currently favoring the overall #1 seed, The Contour Bottle, but several insiders are predicting a Polar Bear upset. Get in on the action and cast your first round votes today at the link below:

Coca-Cola Advertising Icons March Madness Bracket Challenge