You may have heard that Coca-Cola and Ford have collaborated on a Ford Fusion Energi plug-in hybrid. This is certainly not the first time The Coca-Cola Company and Ford Motor Company have teamed up. Many a bottle of Coca-Cola has been delivered on a Ford truck, as evidenced by this slideshow of Ford and Coca-Cola.
As I researched our history together, I found out that not only did we use Ford vehicles to deliver Coca-Cola products, but we also used Coca-Cola products to deliver Ford vehicles - to consumers! The first promotion I came across was this 1955 print ad from Gibraltar that simply reads, "Collect Coca-Cola Bottle Tops - Win a brand new Ford!". That sounds like a win-win to me. See the ad below (I love the classic Ford Anglina saloon car):
The other promotion I found was this 1969 print ad that highlights the "Discover Africa" contest, which gave consumers the chance to win three Ford cars. This print ad is from Kenya, a country I would love to visit!: