The Coca-Cola and Regal Films annual student filmmaking program announced a new Fan Favorite Award this weekend at the SXSW Film Festival. Through April 20, fans can watch the five finalist films online at coke.com/RegalFilms and vote for their favorite by tweeting the applicable hashtag.

Each tweet also earns voting participants one entry into the Fan Favorite Sweepstakes, where they could win a year of free movies and concessions at Regal.

Students from 29 top college and university film schools participated in the 2018 Coca-Cola and Regal Films program, and five advanced to this year’s finals. Each finalist team received $15,000 to create a 35-second film to connect people to the movie-going experience. RED Digital Cinema, the program’s provider of professional digital cameras and accessories, supplied camera equipment for each production and the winning team. Deluxe’s EFilm provided color grading creative services for each spot.

The grand-prize winning film will debut at Regal theaters nationwide.

“Regal is enthusiastic about providing opportunities to aspiring filmmakers, and the Coca-Cola and Regal Films competition is a fantastic way to show our support,” said Ken Thewes, Chief Marketing Officer at Regal. “With the new Fan Favorite award option, movie lovers can support that next generation and pick their favorite film, offering unique and valuable feedback to our finalists.”

Coca-Cola and Regal Films announced the award in Austin during the Empowering Women in Filmmaking live discussion and at the after party for the Universal Pictures film, Blockers. Grae Drake with Rotten Tomatoes moderated the panel, which featured, Blockers stars Gideon Adlon, Geraldine Viswanathan and the film director, Kay Cannon, along with Coca-Cola Regal Films’ Brett Levner and Aviva Kleiner.  The chat explored themes of female empowerment as found in Blockers, the state of affairs for women in Hollywood, and supporting aspiring female filmmakers.

“Film festivals and industry events have long fostered a diverse, interactive environment for filmmakers, creating opportunities for artists to share their work with the community,” said Stefanie Miller, SVP, strategic partnership marketing, Coca-Cola North America. “The Coca-Cola and Regal Films program is based on similar principles for aspiring filmmakers, and we’re excited to launch the new Fan Favorite Award alongside the director and stars of Universal’s Blockers as they present their expertise about the art of moviemaking.”

Fan Favorite Award
Stars of Universal’s Blockers at Coca-Cola Regal Films party for Blockers at the Twitter house with Tom Teller winner of 2017 Coca-Cola Regal Films Program. 

Steven Ruud for Coca-Cola Regal Films Program