The first-of-its-kind initiative sees
This collaboration shows the readiness of leading brands to use their combined power for a pressing environmental concern.
"Litter poses a pressing problem and a source of ever increasing annoyance," Jeroen Langerock, director of public affaris and communications,
Kelly Baetens, project manager at Mooimakers, adds, "This campaign shows that the fight against litter concerns everyone. We are truly delighted that we can join forces today and that these brands are throwing their weight behind the fight against litter."
Action On WasteIn addition to being a leading member of FostPlus — the Belgian organization for sorting household packaging waste and recycling —
More on Journey
- View our 2016 Sustainability Report
- Subscribe to The Circular Sustainability Newsletter
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