This summer, would-be sweltering college campuses and festivals across the Southeast had the chance to cool down with ice-cold Coca-Cola. And by ice cold, we mean literally ice cold, served up in contour Coca-Cola bottles made of actual ice.

In 2013, Coca-Cola Colombia first made a frozen splash with the innovative bottles, but this summer the concept made its way into the hands of American festivalgoers and students during the first-ever experiential Ice Bottle tour led by Charlotte, N.C.-based Coca-Cola Bottling Co. Consolidated (CCBCC).

Made up of 15 “experiences” – stops – the tour lasted nine weeks, during which CCBCC distributed approximately 11,250 Ice Bottles. Fans had the chance to “Taste the Feeling of cold,” take photos and share their #IceBottle stories across social media.

Fans fell hard for the bottles, lining up for the chance to get their hands on one and spreading the word on social media. Many wanted to know if the bottles would be available for purchase (Currently, there are no plans to release the ice-cold packs commercially). 

“The Ice Bottles are a unique, once-in-a-lifetime – or once in a summer – experience and the epitome of experiential marketing that incorporates touch, feel, see and, most importantly, taste," said Carmen Cousin, CCBCC’s experiential brand manager.