First and foremost, we would like
to take this opportunity to express our sincere gratitude to Coca-Cola
Malaysia. Words simply cannot express how grateful we are to be bestowed with this
exclusive experience of going to Atlanta, USA for the Event of Springtime
of the USA Collector
The first and most astonishing
impression that the Atlanta Collectors Meeting gave us was how amiable and
courteous the people there are. The warm welcome that we received from the
local collectors instantly made us feel that we were part of the family.
We met numerous pioneer collectors,
who are the first generation of Coca-Cola Collectors in the world. Their unique
collection varies from that of the other overseas collectors. Most of them
started this unique hobby at a young age. They prefer to collect vintage
Coca-Cola items like returned bottles, Coca-Cola stationary, calendars, signage
and so on. On top of that, they have an enormous bottle collection, said to be
a staggering few thousand units in their store. Added to this, we also noticed
that “Tin” is not their favorite category.
In view of their extraordinary childhood
memories, it is sensible to hypothesize that these rare gifts paved the way to who
they are today – U.S. collectors.
Furthermore, some collectors even
told us that they drink at least one can of Coca-Cola every day as this is part
of their lifestyle. They connote the idea that “Coca-Cola” is more than an
ordinary soda. The club members conducted some captivating programs such as
a silent auction, night room hopping and a lot of lucky drawings during the
event. All of these activities required cohesive teamwork. They exuded their
team spirit and worked in close collaboration with the Coca-Cola committee
members to ensure the smoothness and success of the event.
We loved to converse with them as they
would generously share their "know-how" skill in this hobby
such as ways to find their valued collection during the pre-internet era and tips
to win items in silent auctions, etc.
In those days, they needed to seek
for the “right person” when searching for Coca-Cola bottles/collectibles. Thus,
collector meetings were vitally important to serve as a platform to build their
network. At times, they might've needed to travel a few hundred miles in order to obtain
what they desire. This molded them to become persevering collectors.
On the contrary, the approach is
totally different with the contemporary collectors of this decade. Nowadays,
people can easily obtain their collectibles at the right price from the internet.
We reveled in the Room Hopping
activity tremendously. We visited the collectors’ room during free times as
long as the door was opened. They welcomed everyone with open arms.
We had the opportunity to have a rare
glimpse of the vintage collectibles as well as having a great time to chit chat
with them. Besides, we also got to exchange ideas and share information about
the attributes of collectors in Asia. We made a lot of new friends from USA,
Spain, Japan, Belgium, France and we received some valuable gifts like books and bottles.
were instilled with the knowledge of the origins of the Coca-Cola collectors in
Atlanta, who are the first generation of collectors. Most of them are very earnest,
heedful, friendly and helpful; we really had a wonderful moment with them. We
noticed that most of the collectors are of the baby boomer generation and usually retired.
They are very dedicated and selfless people who have much contributed to the
event. Their lives as Coca-Cola collectors range from a startling 30 to 40 years.
One thing we wanted to highlight was they are very close
to each other; it is a great intangible asset - friendship. It is presumably
one of the many reasons they are eager for this event.
at Coca-Cola Headquarters
We were so compelled and honored
to visit the Coca-Cola headquarters in Atlanta. We really thank Mr. Jamal &
Mr. Robert for bringing us around and sharing stories of the Coca-Cola headquarters
with us. Without them, we would not have gained the intriguing knowledge about
the history of the Coca-Cola Company. During the HQ tour, we were told about
the legacy of Mr. Robert Woodruff. He was a brilliant businessman who revolutionized
the way the company operated. He was devoted to quality and strived to ensure
that the drink was consistently prominent. He advocated keeping Coca-Cola
within an “arms reach of desire.” To do so, Coca-Cola introduced a standard
six-pack to make it easier to bring bottles home.
We were motivated by a short
video about Mr. Robert Woodruff inside this Coca-Cola forefather’s office (picture at top of this post); it was
like I had ridden on a time machine back to the beginning of the Coca-Cola Company.
Mr. Woodruff's greatest contribution was his vision of Coca-Cola as a
international product. Working with talented associates, he established the
global momentum that eventually carried Coca-Cola to every corner of the world.
His capabilities touched and inspired me.
Another astounding moment at
Coca-Cola HQ was the waving Malaysian flag in the hall of the headquarters, due to
the fact that we were the guests of the day. It made us feel so honored and
respected by the host. Nevertheless, we were humbled to take a photo with the distinguished
Coca-Cola Chairman Mr. Muhtar Kent before he gave his opening speech for
the FIFA World Cup Trophy Tour that made a stop at Coca-Cola.
Archives - Headquarters Tour Part II
Traveling deep beneath
Coca-Cola's world headquarters in Atlanta gave us a rare glimpse inside the
128-year-old company's private archives. The archive manager, Mr. Jamal Booker granted
us with a once in a lifetime tour of visiting the archive center. This
innumerable collection includes memorabilia, advertisements, historical
documents and much more. This is the place which stores
lots of rare bottles, cans, posters, souvenirs and etc. that most collectors do
not easily have the chance to lay their eyes on. Despite the fact that we have
10 years of Coca-Cola
collecting experience, we've never seen many of these collectibles before.
Coca-Cola touches the lives of millions of people each and every day. From special
occasions to exceptional moments in everyday life, Coca-Cola is there. The
brand has become a special part of people's lives.
The majority of new Coca-Cola
collectors that started
this hobby might be attracted by the remarkable design & creative packaging
items. Visual sensation is the key factor of the initiation of
collecting hobby. We have an enthralling perception after this HQ
tour; we are not only collecting beautiful bottles, but also treasure the value
behind – 128-year-old stories.
A Stop at World of Coca-Cola
Visiting the World of Coca-Cola
is every Coca-Cola
collectors’ dream, like us. It is a paradise for all
Coca-Cola collectors. It is a
marvelous place that collectors have to visit in their lifetime. At the first section of the tour,
it is truly World + Coca-Cola
because we were surrounded by different logos
in different languages. Before we continued the journey, we were invited to
watch a 6-minute happiness movie. The movie content was really touching, it depicts
gives hope & surprises to the people around the world. We were
really engrossed by it.
It was fun and gripping to visit the World of Coca-Cola
. We took a lot of photos in the production room and also
visited the imposing steel vault where Coca-Cola
keeps the 128-year-old recipe
that is bathed in red security lights. Several cameras monitor the area to make
sure the fizzy formula stays a secret.
We managed to see some of
the original classical artwork (Santa Claus) which the Coca-Cola Company used as a public
figure in their calendar, packaging, posters, etc. We observed that each and
every staff inside the World of Coca-Cola is very talented. They
can sing and "act" in order to deliver happiness to every visitor.
We could feel their happiness fluttering in the air.
At last, the tasting room at the
end of the World of Coca-Cola tour has around 60 types of Coke flavors from
around the world. I tasted 24 of them, skipping the ones that can often be found
World of Coca-Cola is the biggest Coca-Cola collection in the world!
This trip has been a riveting and indescribably
memorable experience to us. Words simply cannot describe how electrifying and
invaluable this tour has been. Last of all, we would like to, once again,
express our deepest gratitude to Coca-Cola
Malaysia for bestowing us with the
exclusive opportunity that every Coke collector has always dreamed of. From
probable to possible, this is really a dream come true to us.