Findings of an analysis released today by The Robert Wood Johnson Foundation, a non-partisan organization, confirm 6.4 trillion calories have been reduced in the U.S. marketplace since 2007.
reduction was the result of a pledge made by 16 leading food and beverage
companies, including The
Manufacturers exceeded that goal by 400 percent, which translates into 78 fewer calories per person, per day in the United States. The peer-reviewed analysis conducted by The University of North Carolina at Chapel Hill will be published later this year.
Dr. James Marks, a senior vice president and director of the Health Group at the Foundation said, “It’s extremely encouraging to hear that these leading companies appear to have substantially exceeded their calorie-reduction pledge.”
The food and beverage makers who took part in the pledge are members of the Healthy Weight Commitment Foundation, an initiative that seeks to reduce obesity, especially childhood obesity, in the United States. The group cited the innovation of low- and no-calorie options, reformulations of existing products and portion-controlled options as ways it achieved the reduction.
You can read more thoughts on this from Sandy Douglas, President, Coca-Cola North America, here.