When Coca-Cola announced plans to sunset its longstanding loyalty program My Coke Rewards (MCR) to make way for new ways to engage with consumers, it shared that it would be making a donation to charity with the remaining MCR points.

MCR members voted on how unused points should be donated to benefit communities across America, picking from a range of donation categories – empowerment, environment and the winning category, education.

Two organizations committed to educating and developing young people, Boys & Girls Clubs of America and Junior Achievement USA, each will receive a $1 million donation from Coca-Cola North America. Additionally, 10 percent of each donation will be designated for the Metro Atlanta chapters.  

“My Coke Rewards had an amazing history, and we were excited to end this chapter by having our MCR community make a joint commitment with Coca-Cola to invest further into education through long standing partners, Boys and Girls Clubs of America and Junior Achievement USA," the Coca-Cola team shared.

Coca-Cola Give is the new destination for fans to give back to local schools and other cause partners. The platform, which launched in March, represents an evolution of the MCR for Schools program and jumpstarts a renewed investment from The Coca-Cola Company to give back to local communities.

Fans can convert codes found under the caps of Coke beverages and inside multi-packs (donation values vary by product) into contributions that support their local schools and causes. For example, consumers currently can support communities impacted by Hurricanes Harvey and Irma with donations to the American Red Cross. You can see more at Coke.com/give.