This global goal builds on the company’s longstanding support for recycling programs in partnership with environmental organizations. With the help of Keep America Beautiful, The Recycling Partnership and The Closed Loop Fund, The
“While Coca-Cola and its partners have been working for decades to do our part to build more sustainable packaging and more effective recycling programs, it’s time to do more,” said Bruce Karas, vice president of sustainability, Coca-Cola North America. “The world has a packaging problem, and we like others have a responsibility to help solve it so bottles and cans don’t end up in places where they don’t belong. That's why we have set a goal to help collect and recycle the equivalent of a can or bottle for every one we sell by 2030."
For the past 10 years, The Coca-Cola Foundation has supported an annual The Coca-Cola Foundation/Keep America Beautiful Public Space Recycling grant program, which has donated public space recycling bins to more than 1,400 communities across the country.
The program addresses one of the primary barriers to recycling in public spaces – access and convenience. In addition to the grants, Keep America Beautiful provides technical guidance to grant recipients and organizations to help them set up effective, away-from-home and on-the-go recycling programs.
The company recently joined the American Beverage Association (ABA), industry peers PepsiCo and Keurig Dr Pepper, and environmental partners World Wildlife Fund (WWF), Closed Loop Partners and The Recycling Partnership, to launch the Every Bottle Back initiative to reduce the industry’s use of new plastic and invest $100 million to improve recycling infrastructure in key regions of the country.
The launch of this program followed The
“Our global giving priorities focus on areas where we have the ability to make the biggest impact on sustainable communities through both our funding and the collective skills and expertise of Coca-Cola employees,” said Carlos Pagoagoa, group director, community partnerships, The Coca-Cola Foundation. “In each pilot city, local partners will work together to identify barriers to recycling on a local level and test a range of solutions. We hope the learnings from these ‘model markets’ can offer solutions to other cities facing similar challenges.”
Through these recycling programs and infrastructure improvements,
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