Florencia Fraga still can’t believe what she experienced in Russia when she attended the Argentina/Croatia FIFA World Cup match as a
“Just before we walked onto the pitch for the National Anthems, I was standing very close to Messi and Aguero," Fraga, 15, said.
The Palmero, Argentina native earned the honor of carrying the flag of the national team after collecting 1,400
He was not alone. Countries all across Latin America sent contest winners to Russia to participate in this only Coke Can do experience. Including Paraguay, Peru, Guatemala, Uruguay and Panama.
First-time FIFA World Cup qualifiers, Panama, sent a large delegation of teens. For them, the performance on the pitch didn’t matter. Being a part of the historic moment for the country was enough.
In Uruguay, a country that carries football in its essence, many dream of going to a World Cup and being able to walk onto the field where their idols are going to play. They made this dream a reality for six teenagers.
For Ramiro Zulueta, one of the contest winners, it was more than a dream. "It was a huge joy that went through my body,” he said. But this experience doesn’t end there. It went much further. Leticia, Ramiro's mother, explained that the fact that her son carried the Uruguayan flag implied something much more important.
"We are from a soccer neighborhood and are very humble," Zulueta said. "It's his dream, but there are a lot of people who are living it with him."
Katzi Olivella, Head of Connections & Experiential Marketing,
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