“We must be more agile and get things to market quicker,” President and CEO James Quincey told investors and financial analysts in November at the company’s Atlanta headquarters. “Lifting and shifting the best and most successful ideas around the world is absolutely critical.”
This entails, among other things, taking a test-and-learn approach to R&D and sharing best practices and knowledge through programs like the Global
“We created this program to build a culture of innovation that balances rapid iteration, disciplined execution, entrepreneurial audacity, intelligent risk-taking and continuous learning from failure to build the capabilities we need for long-term growth,” Quincey said. “This program celebrates our growth behaviors in action and sets an example for how we will win in our journey to become a total beverage company.”
Here are five of the projects
Known as the Affordable Small Sparkling Package – or “ASSP”– a 250-ml bottle in India is tackling a pair of challenges in a country that covers more than a million square miles and is home to more than a billion people: keeping beverages both fresh and affordable. Hindustan
Coca-Cola Western Europe developed a great-tasting formula for Coca-Cola Zero Sugar and rolled out the new brand (which replaced Coke Zero) across 14 countries in less than 12 months. Initial success in these pilot markets paved the way for an international launch and sparked revenue and volume growth of the company’s no-sugar sparkling portfolio.
Coke Studio Pakistan grew from a successful TV franchise into the company’s largest digital asset. During its first seven seasons on air, the Coke Studios was primarily positioned as a TV broadcast. But as viewers’ media habits have continued to evolve due to growing digital penetration in Pakistan, the local team had to rethink how to recruit and engage fans through social media and mobile and online platforms. Thanks to this digital-driven shift, Coke Studio boosted its reach from 6 million teens in 2014 to 20 million in 2017. Additionally, engagement rates climbed from 2 percent in 2014 to 14 percent in 2017, and digital views climbed from 20 million in 2014 to 185 million in 2017.
The new Barista Bros. disrupted the flavored milk category in Australia in 2017 with a focus on great-quality iced coffee. The innovative product is made with 100 percent Brazilian Arabica beans, which deliver a superior taste compared to the more commonly found Robusta bean-based iced coffees in the Australian market.
Coca-Cola Plus is latest brand to join