Coca-Cola is paying tribute to its local heritage in Belarus with the release of local language version of the "Taste the Feeling" hit song by renowned local music duo NaviBand.
The duo not only recorded the track, but also created a spectacular video in which they travel across the country visiting some of their favorite summer spots, including Minsk, Vitebsk, Brest, Mogilev, Grodno and Gomel.
The song and video are climbing the charts in Belarus, receiving a lot of airplay on the Internet, TV and radio. The music video got 10,000 YouTube views in the first four days, and now has more than 80,000.
“We are incredibly proud to have the opportunity to promote Belarusian culture, with the help of
Ksenia Zhuk, vocals and keybords, adds: “We are delighted that
The single was released on June 25, to coincide with Coke's 20th anniversary in Belarus.
“Producing the song in the local language is our way of saying thank you to the people of Belarus for their continued loyalty to our brand,” says Alexander Denisov, general manager,
Check out the hit song here: