This week at the Clinton Global Initiative meeting in New York City, The Coca-Cola Company, America's beverage companies, and the Alliance for a Healthier Generation (Alliance) committed to an ambitious and substantial goal. 

Together member companies of the American Beverage Association have set a goal to reduce beverage calories consumed per person by 20 percent by 2025. 

"When we work together, good things happen. These collective efforts are critical if we are to have a real, sustainable impact on the communities we serve," said Sandy Douglas, president, Coca-Cola North America. "We recognize that our consumers are smart. They want more choices and more ways to lead healthier lifestyles. We're proud to support them in these efforts everywhere we can."

This initiative builds on Coca-Cola's leadership efforts to provide Americans with more beverage options and clear calorie information to help them make the choices that are right for them. It is the second time in 10 years these partners have come together across the industry to help provide families with information and options that empower them to make the choices that are right for them.

The "Balance Calories Initiative" encourages people to balance all of their calories -- including those from beverages -- with daily physical activity. It is the single-largest voluntary effort by an industry to help consumers manage their beverage calories and encourage physical activity by leveraging the beverage companies' greatest strengths in marketing, innovation and distribution.

This multi-year initiative will be underscored by an industry-led program, "Mixify," that focuses on helping teens and their families improve their understanding of how to balance their calories by being more mindful of all the calories they consume and getting more active. The Alliance will also utilize its resources to complement this campaign by promoting moderation and physical activity.

Coca-Cola continues to provide choice in the marketplace across package size and brands so people can buy a size they find refreshing and satisfying - like an 8 oz. bottle or 7.5 oz. mini can. In North America, Coca-Cola offers over 750 beverages options, including more than 200 reduced, low- or no- calorie choices.

The beverage companies will retain an independent, third-party evaluator, in conjunction with the Alliance, to track progress and interim benchmarks toward their commitments.

"These companies, that are so fiercely competitive, have come together to find common ground and work in support of the health and wellbeing of communities across the country. The American Beverage Association team and I are proud to be a part of that," said Susan K. Neely, president and CEO, the American Beverage Association.