Coca-Cola USA Food Service & On-Premise today joined The Closed Loop Partners (CLP) Next Generation Cup Challenge, a global open innovation initiative to identify sustainable solutions for single-use, hot and cold fiber cups.
The goal of the NextGen Cup Challenge is to find and commercialize existing and new cup solutions that are designed to be recyclable or compostable and, when recycled or composted, produce quality materials that carry high economic value in recovery markets around the world. Each year, an estimated 250 billion fiber cups are distributed globally. Most of these paper cups are lined with plastic and, in most recycling markets, these materials are not easily separated for recovery. As a result, most end up in landfills.
The challenge invites designers, businesses, entrepreneurs, students and more to identify scalable solutions to make cups recyclable and compostable. Winners will be announced in early 2019. Up to $1 million in funding is available to top ideas, and up to seven finalists will have the opportunity to enter a circular business accelerator program to get their products through supply chains and into the hands of consumers.
Coca-Cola joins the NextGen Consortium as a Demand Level Champion with Yum! Brands and founding partners Starbucks and McDonald's. As a Demand Level Champion,
In addition to this partnership, The
Understanding that innovative technical and product solutions alone won’t fix the systemic waste issues of today’s to-go cups, NextGen Consortium’s efforts go beyond the Challenge and accelerator. Members have funded a three-year commitment to work across the value chain to commercialize new cups, address infrastructure challenges, identify opportunities for market demand, and engage consumers.
“By investing in and supporting recovery infrastructure systems, the NextGen Consortium can advance the economically viable recovery of cups, and ensure that consumers understand what to do to keep their used cups out of landfills and in the value chain,” said Kate Daly, executive director, Closed Loop Partners’ Center for the Circular Economy. Read her post on Medium.
Learn more about the NexGen Challenge and Closed Loop Partners here.
More on Journey
- Fanta Reinvents Itself for New Generation With Immersive, Fan-Driven Campaign
- Wellbeing, Amplified: smartbeats by smartwater Explores the Science of Sound
- Coca-Cola System Rallies to Support Communities in Path of Hurricane Dorian
- Breaking Bad Biases: Dr. Steve Robbins on the Power of Inclusion and Mindful Engagement in the Workplace
- Honest Tea Launching Line of Organic Cold Brew Coffees