In 1941, Robert W. Woodruff pledged to place
Today, one of the primary ways the company showcases this enduring commitment to veterans is through recruiting. In the last 12 months alone,
“The company established a mission to hire 5,000 veterans over the next five years, through the end of 2017,” Brooke Camp, program manager, Strategic Recruitment Programs and Partnerships, Talent Acquisition.
The company hit its hiring goal last month – more than a year ahead of schedule.
Thanks to this commitment,
“We take great honor to be nationally recognized as one of America's top corporate supporters of veterans and military families,” said Michael Farrell, director of Talent Acquisition, Strategic Programs and Partnerships, Military, Campus and Diversity Recruitment. “Veterans consider company recognition when establishing where they want to start a civilian career or make their next job move. It enhances our employment and even our consumer brand experience very well.”
According to Camp, hiring veterans is a no-brainer, especially in the areas of supply chain and distribution. Many vets bring transferable logistics skills that enable quick training, and they are also accustomed to 24/7 work environments.
“Our military hires bring with them a wealth of uniquely rich qualities, including discipline, diversity, character and the ability to perform under pressure, all of which have made our company stronger,” said Camp. “The
'Our military hires bring with them a wealth of uniquely rich qualities, including discipline, diversity, character and the ability to perform under pressure, all of which have made our company stronger. It takes strong leadership, teamwork and dedication to serve in our armed forces, and we value the skills, leadership and capabilities that veterans bring to the table.'
Coca-Cola recruits transitioning veterans on a regular basis, both nationwide and locally, through career fairs and transition assistance workshops in partnership with organizations including Service Academy Conference Center (SACC), Military Spouse Employment Partnership (MSEP), Military Officer Job Opportunities (MOJO) and Fort Hood’s Transition Assistance Program (TAP).
The company also leverages online recruiting tools to build visibility, awareness and promote the company’s open positions through resources like Hire Purpose, Getting Hired (for veterans with disabilities), and Military.com veteran talent portals. Additionally,
Coca-Cola’s Military Veterans Business Resource Group (MVBRG) is active with veterans in the community, too, partnering with nonprofit veterans’ organizations, including FourBlock and American Corporate Partners, to offer assistance to transitioning and unemployed veterans.
Furthermore, Patrick Haddock, president of the MVBRG, was one of VETLANTA’s originators and