This is the time of year when many Coke collectors bring out a great holiday piece: the
A lot of people – even those who don’t consider themselves “collectors” – have these dolls. I’ve heard a lot of stories from people who have hung on to these Santa dolls specifically because they were a part of their annual holiday decorating traditions that has been extended to a new generation.
The original Santa Claus dolls, made by the Rushton Company, an Atlanta-based toy manufacturer, were first given out by
Though the dolls were first sold for just $3 each (in 1957), today
As with every kind of Coke collectible item, of course, condition impacts price. And you have to make sure you don’t have a recently made doll, such as the 75th Anniversary model from 2006.
If you can find a
More on Journey
- Sundblom’s ‘Coca-Cola Santa’ Gets Its Own Commemorative Stamp
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
Gallery: KITH and
Coca-ColaRelease Third Capsule Collection
Portrait Series Marks 90 Years of
‘I’m Not Just Looking Back… I’m Looking Ahead’: New
Coca-ColaArchivist Justine Fletcher Says Company’s Rich History Informs Its Future