Long history of sponsorships

The Coca-Cola Company is proud to have a long history of sponsoring major events, organizations and projects around the world.

Among our most well known sponsorships are American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, and the Olympic Games.

Get to know more about some of the most popular Coca-Cola sponsorships:

American Idol: Coca-Cola has been an official sponsor for all ten seasons of American Idol®, the number one-rated television phenomenon now airing Wednesdays and Thursdays on FOX... (learn more)

BET Network: Coca-Cola partnered with one of Black Entertainment Television's (BET) most popular properties -- 106 Park -- to bring the program to life... (learn more)

NASCAR: Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Its long-term partnership with NASCAR runs through the 2017 season... (learn more)

NBA: Sprite, the world's leading lemon-lime sparkling beverage, has been the Official Soft Drink of the National Basketball Association, (NBA) in the U.S. since 1994... (learn more)

NCAA: Coca-Cola is an Official NCAA Corporate Champion, the Official Fan Refreshment of the NCAA and partner with the NCAA in a 13-year association... (learn more)

Olympic Games: The Coca-Cola Company is proud to be the longest continuous corporate partner of the Olympic Games... (learn more)