Coca-Cola has been an Official NCAA Corporate Champion since 2002. The multi-year partnership with the NCAA includes beverage marketing and media rights to 89 NCAA championships in 23 sports including the NCAA Division I Men's and Women's Basketball Championships.

Coca-Cola brands and the NCAA
Coca-Cola Zero is the official fan refreshment of the NCAA. 

Powerade is the official sports drink of the NCAA and is showcased on the sidelines during all 89 NCAA championships.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Capital One and Coca-Cola -- and the following elite companies as official Corporate Partners -- Enterprise, The Hartford, Infiniti, LG, Lowe's, Planters, Reese's, Unilever and UPS.