Coca-Cola Russia has teamed up with the Naked Heart Foundation and the city of Saransk to open an inclusive playpark with a football field. The project helps create an inclusive society through sports and helps fight social isolation.
Coca-Cola plans to build more playparks like this one in the other FIFA World Cup host cities. Part of the
The 1,600-sq.-meter playpark in Saransk includes spacious game and sports zones, as well as special equipment for disabled people, allowing everybody, including children and teens with special needs, to play alongside their peers. The newly opened playpark also features a state-of-the-art football pitch.
During the official opening of the playpark, a unified football match was organized on the new pitch, with teams made up of athletes with and without disabilities. The FIFA World Cup Trophy was also on display as part of the FIFA World Cup Trophy Tour by
Mickael Vinet, general manager, 2018 FIFA World Cup project team, said: “We believe that sport unites everyone, regardless of physical and intellectual abilities, and helps to overcome social barriers. We have a long history of supporting various social community initiatives and now, in the run-up to 2018 FIFA World Cup, we are delighted to be able to contribute to developing sports and football for all Russian people.”