The introduction of the new
Earlier this month, 50
The team also set up
The sampling drive created an instant buzz on social media, scoring an estimated 12.2 million views across Facebook, Twitter, Instagram and Snapchat. The activation saw particularly strong numbers on Twitter, where the hashtag #UberZero became a trending topic.
The special "unicorn" deliveries proved a popular topic of conversation, doubling online consumer engagement compared to other sampling drives in France. Campaign influencers Camille Combal and Matthieu Delormeau, another French TV host, further boosted campaign awareness as they shared updates with their combined 3.8 million online followers.
More on Journey
- Meet Curtis: A Charlotte, N.C.-Based Employee Featured in Coke’s 'Dear Future' Ad
- Meet Jeff: A Miami-Based Employee Featured in Coke’s 'Dear Future' Ad
- Coke CEO James Quincey in Asia: Local Learnings for a Global Business
See Highlights from the International Leg of the 2018 FIFA World Cup™ Trophy Tour by
Coca-Cola5by20 X JD Pilot Store Launches in China