The Louvre in Paris is home to many works of world-renowned artists throughout history. In 1999, the Louvre opened the Musée de la Publicité, the world’s first museum dedicated to advertising. This year, the Musée de la Publicité is adding
In the “Where Will Happiness Strike Next?” installment,
The installment, created in conjunction with Wieden+Kennedy Amsterdam, was a huge hit. "Feeling the grass under your feet is one of life's little pleasures,” says Mark Bernath, executive creative director, Wieden+Kennedy Amsterdam. “Provoking people to get that feeling and using one of life's other little pleasures, a Coke, as bait created a nice and surprising double dose of unexpected happiness.”
"Where Will Happiness Strike Next?" debuted in the United States in January 2010 when a
Displaying the best examples of advertising from television, film, posters, and radio, Musée de la Publicité provides insight into modern discipline. The film, which you can check out below, will be featured in the Louvre staring early next year.
“We’ve seen the film ‘Roll Out Happiness’ for