In July 1946, this billboard had its debut. (And, yes, it is actually called "Yes Girl"!)
The next year, the first "Coca-Cola girl" billboard appeared. I know today we would never use a term like "Coca-Cola girl," but that is what they were called, and what collectors and those who study Coke's artwork still call the women who appeared in our early ads. I didn't come up with the name!
Early Coke billboards won awards and honors year after year in annual competitions. By 1959, in 27 years of competition, 86
Sundblom was one of
Do you have a favorite Coke billboard or "Coca-Cola girl" image?
More on Journey
Coca-ColaBottlers Mark Major Milestones
- Coca-Cola Cinnamon, Augmented Reality Polar Bears and More to Deliver Holiday Magic
- Meet the Coca-Cola Six Pack of Olympic Games Tokyo 2020 Athletes
Portrait Series Marks 90 Years of
‘I’m Not Just Looking Back… I’m Looking Ahead’: New
Coca-ColaArchivist Justine Fletcher Says Company’s Rich History Informs Its Future