In July 1946, this billboard had its debut. (And, yes, it is actually called "Yes Girl"!)
The next year, the first "Coca-Cola girl" billboard appeared. I know today we would never use a term like "Coca-Cola girl," but that is what they were called, and what collectors and those who study Coke's artwork still call the women who appeared in our early ads. I didn't come up with the name!
Early Coke billboards won awards and honors year after year in annual competitions. By 1959, in 27 years of competition, 86
Sundblom was one of
Do you have a favorite Coke billboard or "Coca-Cola girl" image?
More on Journey
Together is Beautiful:
Coca-ColaUses Big Game to Celebrate Unity and Diversity in Both its Advertising and Hometown
Coca-ColaBottlers Mark Major Milestones
- New Coke and Netflix Take Viewers Back to 1985 for Stranger Things Season 3 in First-of-its-Kind Partnership
- Coke Bottles to Sport College and Pro Football Logos This Fall
Party With a Purpose:
Coca-ColaToasts To The 25th Anniversary of ESSENCE Festival