Many of you may watch the New Year's countdown in Times Square in New York City tonight. Did you know that the Coca-Cola billboard came to Times Square in 1920? In 1923, neon lighting was added to bring a new dimension to the billboard. The neon sign - which measured 75 x 100 feet - flashed the message "Drink Coca-Cola, Delicious and Refreshing" to the public. It was the second-largest electric sign in the world at the time. Then in 1932, the Coca-Cola sign moved to the 47th street location and featured a soda jerk in uniform for Coca-Cola. I am sharing an image of that sign for you here.

Coke Times Square Sign Circa 1933