Brilliant Signs Dot Skylines of the World
They're called "spectaculars" — big, bold
From New York to Tokyo, the spectaculars reflect the century-old
The plaque on the wall of Young Brothers Pharmacy.
Photo by Jan Schneider.
Today's dramatic lighted signs may blink, revolve or swirl. Some pour a luminous ribbon of
Neon Extravaganzas
When Frank Robinson, the Company's first bookkeeper, crafted the Spencerian script logo of

- On July 1, 2004, the Company introduced a new sign in New York's Times Square. The six-story digital display features 32 high-definition video screens, and is the first-of-its-kind ad sculpture. The sign will feature digital imagery promoting the Company's brands, as well as broadcasts of live events. The last Times Square sign, a dazzling, $3 million display featuring the world's largest
Coca-Cola bottle, was on display for 13 years. - In September 2003,
Coca-Cola Great Britain unveiled a 105-foot-wide sign in London's Piccadilly Circus. The three-ton display is Britain's largest permanent LED sign, with 774,144 pixels and 2.3 million elements. Special sensors allow it to adjust to the weather conditions, giving it a rippling effect on windy days and showing big rain drops on rainy days. It can also interact with people on the ground by recognizing color and movement in the crowd. - In May 2003, a
Coca-Cola neon spectacular was added to the skyline of downtown Atlanta, GA. The retro sign replaced a series of Coke signs in Atlanta for nearly 50 years. The Atlanta sign features theCoca-Cola script, the time and temperature, and more than a mile of red neon. More than 25,000 feet of wiring keep the sign running -- that's longer than 80 football fields. - 350,000 people a day view the Coke spectacular in Tokyo's Ginza shopping district. Measuring 28.3 by 15 meters, it has more light sources per square foot than any other
Coca-Cola sign. - Hundreds of thousands of Belgian pedestrians and motorists see our spectacular each day at Place de Brockhere in Brussels.
- In the much traveled Clifton area of Karachi, Pakistan, a mega-flex spectacular measuring 18 by 6 meters is seen by huge crowds every day.
- In Vietnam, between Tan Son Nhat International Airport and the heart of Ho Chi Minh City, the
Coca-Cola spectacular lights up every 15 seconds. It's one of the country's biggest advertisements. - The revolving
Coca-Cola sphere near JR Nagoya railway station in Nagoya, Japan, contains 46 tons of steel and towers 57 meters above the street. - Railroad commuters in Kowloon, China, are well acquainted with the giant "Coca-Cola Light Box" near Mong Kok Station. Its surface area is 437 square feet.
- The massive spectacular on central Taiwan's main highway is visible from two kilometers away. A recent graphics change took eight workers a full week to complete.
Paintings and Sculptures, Too
Not all big
Adorning the world's tallest bottling plant in Shatin, China, is a painted sign covering nearly 3,300 square meters. It's one of the most recognized sights in the area.
In Kota Kinabula, Malaysia, hand-drawn
In Macau and Zhuhai, China, the best-known
From huge illuminated spectaculars to small storefront placards,
COCA-COLA ON SOCIAL